2018 Oscars 90th Graphics Branding

Design for ABC's 90th Academy Awards graphics branding package for print, digital and broadcast: on-air Oscars show, nomination announcement, and promotional advertisements in print, TV, and web. 

The 1st direction established the overall look for the Oscars branding (first 12 frames). Graphically cropped frames from past Oscar-winning films are numbered and treated using color overlays, lines, and bold typography, counting up to the number 90. Also included here is the 2nd direction which was centered around a ribbon wrapping around historical Oscar winners.

Produced at thenewBlank.