Prada Linea Rossa Digital Campaign

Direction for the 2018 digital and social campaign relaunching Prada Linea Rossa, Prada’s sportswear line which was first introduced in 1997. The classic Prada Linea Rossa logo, the red line, leads the viewer through the fluorescent graphic weather worlds of rain, sun, wind, and snow. As director, I oversaw this campaign from story, design, live action shoot, music, to post production.

Design Agency: 2x4 / Post Production: Logan / Post Production CD & Lead: Kenji Yamashita / Editor: Aaron Sjogren / Production Company: Pony Projects / Director of Photography: Minka Farthing-Kohl / Movement Director: Anders Hayward / Set & Production Design: Andrea Stanley Studio / Stylist: Lotta Volkova / Original Music: Joe Johnson

Watch it below and