Prada Linea Rossa Digital Campaign

Creative Direction, Live Action Direction, Design

director + Designer: arisu kashiwagi

Design Agency: 2x4

creative director: michael Rock

project manager: nancy hong

art director: Donnie luu

Post Production: Logan

Post Production CD & Lead: Kenji Yamashita

Editor: Aaron Sjogren

animators: rick kuan, lu liu, mike costabile, shuyi wu

post production executive producer: madison brigode

post production producer: nyenye kitchings, peter rynsky

Production Company: Pony Projects

Director of Photography: Minka Farthing-Kohl

Movement Director: Anders Hayward

Set & Production Design: Andrea Stanley Studio

Stylist: Lotta Volkova

Original Music: Felt, Not Heard

Direction for the 2018 digital and social campaign relaunching Prada Linea Rossa, Prada’s sportswear line which was first introduced in 1997. The classic Prada Linea Rossa logo, the red line, leads the viewer through the fluorescent graphic weather worlds of rain, sun, wind, and snow. As director, I oversaw this campaign from story, design, live action shoot, music, to post production.

Watch it below and